Privacy Policy

Sunrise Pointe Healthcare Services (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us, including our website, forms, communications, and services. Please read this policy carefully to understand our practices.

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1. Information We Collect
We may collect the following categories of information.

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Personal Information
• Name, address, phone number, email address, date of birth, and other contact information
• Payment and billing information
• Health information when relevant to the services we provide

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Non Personal Information
• Device information, IP address, browser type, and usage data from website visits
• Analytics and cookies used to improve our website and services

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2. How We Use Your Information
We use the information we collect to:
• Provide and manage healthcare and administrative services
• Respond to inquiries, schedule appointments, and send necessary communications
• Process payments and manage billing
• Improve our services and website functionality
• Comply with legal and regulatory obligations

 

3. Communications
We may communicate with you through phone, email, or text regarding appointments, follow up messages, and billing matters. Any SMS specific terms and conditions are provided separately in our Terms and Conditions.

 

4. How We Share Your Information
We may share your information with trusted third parties in the following limited situations.
• With service providers who support our healthcare and administrative functions
• When required by law or to comply with legal obligations
• To protect the rights, safety, or property of Sunrise Pointe or others
We do not sell, trade, or rent your personal information for marketing purposes.

 

5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience. Cookies may gather information such as IP address, browser type, and pages visited. You may choose to disable cookies through your browser settings although this may affect website performance.

 

6. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. While we strive to protect all data, no method of transmission or electronic storage is completely secure.

 

7. Data Retention
We retain personal information only as long as needed to provide services and meet legal obligations.
Appointment and billing information is retained for seven years under healthcare and tax record regulations.
Website and analytics data is retained for two years to help improve services.
Once no longer needed, information is securely deleted or anonymized.

 

8. Your Rights
You have the right to:
• Access the personal information we hold
• Request updates or corrections
• Opt out of communications
• Request deletion of your personal information subject to legal requirements

You may submit requests through our contact page at httpscolonslashslashwww.sunrisepointellc.com/contact.

 

9. Children’s Privacy
We do not knowingly collect information from children under the age of thirteen. If such information is discovered, it will be deleted promptly.

 

10. Changes to This Privacy Policy
We may update this Privacy Policy periodically. An updated Effective Date will appear at the top of the page whenever revisions are made.